Tag Archives: marketing

LEGO: How to dominate the toy market for 5-year olds (or my life with Ninjago)


As a parent of a 5-year old, I am in the middle of the toddler toy wars. If you didn’t realize it, a battle rages between Lego, Playmobil, and others on a smaller scale but yet not unlike the battle … Continue reading

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Waiting for Inspiration to hit…and 5 Tips for a successful pitch


Has this ever happened to you when you had a, let’s just say, creative, assignment to fulfill with a tight deadline and you draw blanks for days leading up to the final day or so? I had a presentation to … Continue reading

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Marketing and hard numbers


Had a long argument with colleagues about numbers today. The way I got it figured, if folks are gonna roll out numbers for, say, market sizes and potential and such, then the numbers should have some basis in reality right? … Continue reading

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Marketing 101


This class was so interesting these last two days. I took an “Keys of Marketing” class from the Institut Superieure de Marketing and really enjoyed it. The teacher, Michel DUCAMUS was excellent – funny, extremely knowledgeable and full of war … Continue reading

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