This class was so interesting these last two days. I took an “Keys of Marketing” class from the Institut Superieure de Marketing and really enjoyed it. The teacher, Michel DUCAMUS was excellent – funny, extremely knowledgeable and full of war stories. Very rare for a French instructor let me assure you! I didn’t realize how many sub-categories there were in marketing. And all this time I thought that marketing was just overpaid blowhards. Far be it from the truth! Well, at least in theory, there is analysis to do in the Diagnostic phase as well as lots of decision making and needs matching during the other phases. Of course, the most fun part is the communications bit but here too, it gets very technical when you are dealing with verbal vs. non-verbal communication in particular. I am really fascinated and will probably read the books that the teacher referred to, in particular Marketing Management which seems to be a low-hanging fruit. Thanks Michel!
Search for articles
Popular Tags on this Blogart art expos being dad blogging boardwalk empire book reviews books breaking bad burgers californication china comics Dexter Expo Reviews expos expositions film reviews food france game of thrones gtd homeland iphone iPhone 3G japan jazz jesse pinkman justified Kids life life-in-france life-in-general mad men memories metallica miami movie reviews Movies museums Music music reviews nsfccdp paris postaday postaday2011 postaweek postaweek2011 productivity reading reviews rick grimes rock rock-n-roll running sons of anarchy star trek television television reviews television series television shows tips travel treme TV series TV shows VMware walking dead Walt walter white Web 2.0 web2.0 weeds windows work writing
mfinocchiaro on My Top 10 Ground-breaking Tele… agdmtn on My Top 10 Ground-breaking Tele… Erik Spierenburg on TV Series: Weeds S08 (2012)… mfinocchiaro on TV Series: Agent Carter S01 (2… David Froehling on TV Series: Agent Carter S01 (2…
- 87,632 hits